Dept. of Management Studies

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Program Name Bachelor of Business Administration (BBA)
Level Under Graduation
Program Specific Enquiries 0863-2344731
Admission Enrollment and General Enquiries 0863-2344777, 1800-425-2529
HoD Contact Number 9963636699
Program Description:

BBA + MBA program is designed to develop aspiring managers who can manage organizations competitively. The program aims to develop entrepreneurs who can establish and manage their enterprises in most effective manner

Professional Outcomes:
  • Develop business and management competencies in the future managers.
  • Develop the ability to examine and analyse the impact of the changing environment and to respond appropriately at tactical and strategic level.
  • Development of insights, critical and creative thinking, and management skills.
  • Develop essential decision making, leadership and entrepreneurial abilities.
  • Produce aspiring and dynamic managers to meet the requirements of business and industry.
Work Experience,Internships and Research:

Case study methodology and practical assignments provide the students hands-on experience to absorb practical application of the theoretical concepts they learn in the class rooms. Mini projects as well as major project provide the practical work experience and knowledge about functional areas of management.

I Year (R17 Regulation)

I Semester

Code Subject L T P To C
17BB101 Business Communication-I 4 - - 4 4
17BB103 Business Mathematics 4 - - 4 4
17BB105 Financial Accounting 4 - - 4 4
17BB107 Micro Economics 4 - - 4 4
17BB109 IT Tools for Business 4 - - 4 4
17BB111 Principles and Practice of Management 4 - - 4 4
                   Labs :
17BB113 English Proficiency course -I - - 4 4 2
Total 24 - 4 28 26
                  
I Year (R17 Regulation)

II Semester

Code Subject L T P To C
17BB102 Business Communication-II 4 - - 4 4
17BB104 Cost Accounting 4 - - 4 4
17BB106 Business Psychology 4 - - 4 4
17BB108 Macro Economics 4 - - 4 4
17BB110 Business Statistics 4 - - 4 4
17BB112 Geography and Environmental Studies 4 - - 4 4
                   Labs :
17BB114 English Proficiency course -II - - 4 4 2
Total 24 - 4 28 26
                  
II Year (R17 Regulation)

III Semester

Code Subject L T P To C
17BB201 Business Environment 4 - - 4 4
17BB203 Management Accounting 4 - - 4 4
17BB205 Indian Banking & Insurance 4 - - 4 4
17BB207 Business Laws 4 - - 4 4
17BB209 Business Research Methods 4 - - 4 4
17BB211 Business Ethics & Corporate Governance 4 - - 4 4
                   Labs :
17BB213 Soft Skills Lab - - 4 4 2
Total 24 - 4 28 26
                  
II Year (R17 Regulation)

IV Semester

Code Subject L T P To C
17BB202 Marketing Management 4 - - 4 4
17BB204 Business Finance 4 - - 4 4
17BB206 Human Resource Management 4 - - 4 4
17BB208 Operations Management 4 - - 4 4
17BB210 Direct Taxation 4 - - 4 4
17BB212 Company Law 4 - - 4 4
                   Labs :
17BB214 Professional Communication Lab - - 4 4 2
Total 24 - 4 28 26
                  
III Year (R17 Regulation)

V Semester

Code Subject L T P To C
17BB301 Strategic Management 4 - - 4 4
17BB303 Goods & Service Tax(GST) 4 - - 4 4
17BB305 Entrepreneurship Development 4 - - 4 4
17BB307 Organizational Behaviour 4 - - 4 4
  Specialization-I 4 - - 4 4
  Specialization-II 4 - - 4 4
                   Labs :
17BB337 SIP Review - - 4 4 2
17BB339 Analytical Skills for Managers-I - - 4 4 2
Total 24 - 8 32 28
                                                         V Semester Electives
 Marketing :
17BB309 Marketing Research
17BB311 Retailing Management
17BB315 Sales & Distribution Management
17BB313 Consumer Behavior
 Finance :
17BB317 Security Analysis and Portfolio Management
17BB319 International Financial Management
17BB321 Banking and Financial Services
17BB323 Financial Markets and Institutions
17BB325 Project Finance
 HR :
17BB327 Industrial Relations and Labour Laws
17BB329 Talent Planning and Acquisition
17BB331 Learning and Development
17BB333 Talent Management & Succession Planning
17BB335 Industrial and Organizational Psychology
                  
III Year (R17 Regulation)

VI Semester

Code Subject L T P To C
17BB302 Enterprise Resource planning 4 - - 4 4
17BB304 Project Management 4 - - 4 4
17BB306 Operations Research 4 - - 4 4
17BB308 Digital Marketing 4 - - 4 4
  Specialization-III 4 - - 4 4
  Specialization-IV 4 - - 4 4
                   Labs :
17BB338 Management Thesis - - 4 4 2
17BB340 Analytical skills for Managers-II - - 4 4 2
Total 24 - 8 32 28
                                                         VI Semester Electives
 Marketing :
17BB310 Innovation and Product Development
17BB312 Advertising & Brand Management
17BB314 Services Marketing
17BB316 Tourism Marketing
 Finance :
17BB318 Financial Derivatives
17BB320 Mergers & Acquisitions
17BB324 Foreign Exchange & Risk Management
17BB322 Strategic Financial Management
17BB326 Commodities Market
 HR :
17BB328 Performance and Compensation Management
17BB330 Strategic and International HRM
17BB332 HR Analytics and Metrics
17BB334 Organization Development and Change
17BB336 Leadership & People Management
                  
    L=Lecture;    T=Tutorial;    P=Practicals;    To=Total; C=Credits;

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