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విజ్ఞాన శాస్త్ర సాంకేతిక పరిశోధనా సంస్థ / विज्ञान शास्त्र प्रौद्योगिकी और परिशोधन संगठन
Research and Innovation
Vignan University's Department of Management Studies (DMS) is dedicated to advancing knowledge through comprehensive research initiatives. The department offers a Ph.D. program in Management, fostering scholarly research across various domains.
Research Activities and Achievements:
  • Research Fellows: DMS has enrolled numerous research fellows over the years, contributing to its vibrant research community.
  • Publications: The department has a commendable record of publications, with a total of 168 papers published between 2015 and 2020.
  • Consultancy Projects: DMS actively engages in consultancy projects and corporate training, generating significant revenue and strengthening industry-academia collaboration.

Research Infrastructure:
The department boasts state-of-the-art infrastructure to support research activities, including:
  • Classrooms and Library Well-furnished, spacious classrooms and a dedicated department library provide an intellectually stimulating environment.
  • Laboratories: Equipped with advanced tools like SPSS and AMOS, the laboratories facilitate both curriculum-oriented and research-oriented projects.
Through these initiatives and facilities, Vignan University's Department of Management Studies continues to contribute significantly to management research, preparing scholars to address complex business challenges.
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Thrust Areas
Finance
  • Financial Performance Analysis
  • Public and Private Sector Banking Strategies
  • Housing Finance and Affordable Housing Policies
  • FinTech, Cryptocurrency, and Block Chain Applications
  • Risk Management and Investment Strategies
Marketing and Consumer Behaviour
  • Digital Marketing and Social Media Analytics
  • Rural and Sustainable Marketing Strategies
  • Consumer behaviour and Brand Loyalty
  • Marketing Innovations in Emerging Markets
Human Resource Management and Organizational behaviour
  • Talent Acquisition and Workforce Analytics
  • Leadership and Employee Engagement
  • Diversity, Equity, and Inclusion (DEI)
  • Remote Work and the Future of HR Practices
Operations and Supply Chain Management
  • Green Supply Chain and Sustainable Operations
  • Logistics and Transportation Management
  • AI and Automation in Supply Chain Optimization
Overview
03
No.of Consultancy Projects
52/23
No.of PhD Scholars/
No.of PhD Awarded
200
Conferences
5/1
Patents Published/
Patents Granted
300
Journals
25+
Book Chapters
700+
Total Publications
Research Projects
Vignan University's Department of Management Studies (DMS) is actively involved in various research projects, contributing to the advancement of management knowledge and practices. The department emphasizes high-quality academic programs, training activities, and research opportunities, supported by continuous industry-institute interaction.
Management studies engages in consultancy projects and corporate training, generating significant revenue and strengthening industry-academia collaboration. These initiatives not only enhance the practical relevance of the department's research but also contribute to the economic and technological development of the region, state, and nation.
Through these research endeavors, Vignan University's Department of Management Studies continues to make significant contributions to the field of management, fostering innovation and practical solutions to contemporary business challenges.
Dr. Suresh Chandra &
Dr. Sarita Satpathy
Enhancing Mental Health Outcomes among Youth through Effective Mental Health Literacy Interventions: A Comparative Study of Higher Secondary and University-Based Programs in the select States(18L)
Dr. T.H. Lalrokhawma &
Dr. Sarita Satpathy
Impact of MzSRLM in uplifting the advancement of rural women in the state of Mizoram(20L)
A Sai Manideep
Analyzing the mediating role of service quality on consumer repurchase intention in wellness industry: An extension to TPB.
Dr.K.Kalpana
Women Technology Park@vadlamudi (63L)
Clusters
Finance
Dr.Ch.Hymavathi
Specialization: Finance
Dr.K.Sivanageswara Rao
Specialization: Finance
Dr.U.Chandramouli
Specialization: Finance
Mr.M. Ramu
Specialization: Finance
Dr.Y. Srinivasa Rao
Specialization: Finance
Dr.M.Kumara Swamy
Specialization: Finance
Dr.S.Durga
Specialization: Finance
Dr.K.Phani Kumar
Specialization: Finance
Dr.Subba Rayudu Tunga
Specialization: Finance
Dr.C Ramshesh
Specialization: Finance
Mr.L. Ganesh
Specialization: Finance
Marketing & Consumer behaviour
Dr.D.Vijay Krishna
Specialization: Marketing
Dr.Sarita Satpathy
Specialization: Marketing
Dr.B.Srinivasa Rao
Specialization: Marketing
Dr.B.Srinivasa Rao
Specialization: Marketing
Mr.S.Sudheer
Specialization: Marketing
Mr.D.Yedukondalu
Specialization: Marketing
Mrs. V. Naga Lakshmi
Specialization: Marketing
Dr.Preethi Thakur
Specialization: Marketing
Dr.D. Sudhir Babu
Specialization: Marketing
Human resource & Organizational Behaviour
Dr.K.Kalpana
Specialization: HR
Dr.P. Lakshmi Narayanamma
Specialization: HR
Mr.M.S.K. Varma
Specialization: HR
Dr. S.Gopi Srinivas
Specialization: HR
Dr.G.krishna Harshitha
Specialization: HR
Dr.T. Priyanka
Specialization: HR
Mr. N. Mutyalu
Specialization: HR
Dr.G. Yamuna
Specialization: HR
Operations and Supply Chain Management
Dr.B. Madhusudhan Rao
Specialization: Operations
Dr.SVG. Apoorva
Specialization: Operations
Dr.A. Nagabhushan
Specialization: Operations
Data Science & Business Analytics
Dr.A. Sai Manideep
Specialization: Operations to Business Analytics
Faculty Appreciations
Dr.K.Phani kumar
Empanelment of Resource Persons for the Securities and Exchange Board of India (SEBI).
Dr.Sudhir Babu
APHRD extends an invitation for a guest lecture.
Dr.S.Durga
State Government Career Guidance Program, an integral part of Student Extension Initiatives.
Dr.Preeti Thakur
Guest Speaker at IEC University, Himachal Pradesh (Online)
Student Publications

Student Journals
12
No. of Student Journals
Dept.of Management Studies
Conferences
22
No. of Conferences
Dept.of Management Studies
Total
34
Total No. of Publications
Dept.of Management Studies

What People Say

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Doing Phd in Vignan’s University is a unique experience in learning. The team of faculty members are very congenial to all the scholars.

Dr.A.Sai Manideep
Scholar
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The University provides state of art facilities for the research scholars to carry out their research activities in the department. Apart from this accessing of any online information will also be available in the library.

Ms.SWPANA POTHINENI
Scholar
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The university library are well equipped in online resources the faculty members are well cooperate in research activities.

T.Tirumal Reddy
Scholar

What People Say

Testimonial author Kunita Rao

Doing Phd in Vignan’s University is a unique experience in learning. The team of faculty members are very congenial to all the scholars.

Dr.A.Sai Manideep

Testimonial author Kunita Rao

The University provides state of art facilities for the research scholars to carry out their research activities in the department. Apart from this accessing of any online information will also be available in the library.

Ms.SWPANA POTHINENI

Testimonial author Kunita Rao

The university library are well equipped in online resources the faculty members are well cooperate in research activities.

T.Tirumal Reddy

Frequently Asked Questions
• Logistics & supply chain management
• Finance & investment behaviour
• Marketing
• Human resources
• Organizational behaviour
Yes two are completed four are on going.
Applications will be accepted round the year.
Contact Us
Vignan's Foundation for Science, Technology and Research
(Deemed to be University), Vadlamudi, Guntur-522213
info@vignan.ac.in
0863-2344700 / 701
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