Title Page
విజ్ఞాన శాస్త్ర సాంకేతిక పరిశోధనా సంస్థ / विज्ञान शास्त्र प्रौद्योगिकी और परिशोधन संगठन
Events
Webinar
Webinar on "From Strategy to Spot Light: Brand Building to Brand Marketing"
Apr
18
Saturday
10:00
AM
- 12:00
PM
Summary
The webinar aims to provide a comprehensive understanding of brand building by exploring how strong brands are strategically developed through vision, positioning, and identity, while bridging the gap between brand strategy and brand marketing by linking internal frameworks with external communication and customer engagement. It also focuses on contemporary branding practices such as digital branding, experiential marketing, and data-driven decision-making, along with real-world case insights to demonstrate effective brand execution. The webinar is highly relevant in today's competitive, digital-first environment where branding has evolved into a dynamic customer experience, aligning with modern trends like personalization, AI-driven insights, and omnichannel strategies. It is particularly valuable for MBA students, researchers, and marketing professionals, as it integrates theoretical concepts with practical applications and strengthens understanding of strategic brand management in both academic and industry contexts.
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About Webinar
A webinar on "Brand Building and Strategic Marketing" was organized on 18th April 2026 from 10:00 AM to 12:00 PM for the students of the Department of Management Studies. The session was delivered by Mr. Arpan Dastidar, an eminent expert in marketing and brand strategy. The objective of the webinar was to provide a comprehensive understanding of branding concepts, strategic frameworks, and practical approaches to building strong brands in a competitive business environment. The webinar witnessed active participation from a total of 122 students, reflecting strong academic interest and engagement in the subject area. The session was convened by Dr. Sarita Satpathy, who formally inaugurated the webinar by welcoming the resource person and participants, and highlighting the significance of brand building and strategic marketing in the current business landscape. She also actively supported the smooth conduct of the session. The session commenced with a detailed explanation of the distinction between a product and a brand. It was emphasized that while a product represents tangible features and functional benefits, a brand goes beyond by creating emotional connections, trust, and long-term associations with consumers. The speaker highlighted that successful brand are built through consistent value delivery and meaningful customer experiences. The concept of Kapferer's Brand Identity Prism was introduced, explaining six key dimensions of brand identity-physique, personality, culture, relationship, reflection, and self-image. The importance of maintaining consistency across these elements to build a strong brand identity was clearly demonstrated through real-life examples of Indian brands.

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Venue
AFTF-09,Gallery Hall, U-Block, VFSTR
Department of Management Studies
About Speakers
Arpan Dastidar
Business Head - East & National Strategy Head at Span Communications
Event Coordinator
Dr. Sarita Satpathy
Professor & HoD
Contact Us
Vignan's Foundation for Science, Technology and Research
(Deemed to be University), Vadlamudi, Guntur-522213
info@vignan.ac.in
0863-2344700 / 701
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