Dept. of Management Studies

Program Name	Bachelor of Business Administration (BBA)
Level	Under Graduation
Program Specific Enquiries	0863-2344731
Admission Enrollment and General Enquiries	0863-2344777, 1800-425-2529
HoD Contact Number	9963636699

Program Description:

BBA + MBA program is designed to develop aspiring managers who can manage organizations competitively. The program aims to develop entrepreneurs who can establish and manage their enterprises in most effective manner

Professional Outcomes:

• Develop business and management competencies in the future managers.
• Develop the ability to examine and analyse the impact of the changing environment and to respond appropriately at tactical and strategic level.
• Development of insights, critical and creative thinking, and management skills.
• Develop essential decision making, leadership and entrepreneurial abilities.
• Produce aspiring and dynamic managers to meet the requirements of business and industry.

Work Experience,Internships and Research:

Case study methodology and practical assignments provide the students hands-on experience to absorb practical application of the theoretical concepts they learn in the class rooms. Mini projects as well as major project provide the practical work experience and knowledge about functional areas of management.

I Year (R17 Regulation)		I Semester
Code	Subject	L	T	P	To	C
17BB101	Business Communication-I	4	-	-	4	4
17BB103	Business Mathematics	4	-	-	4	4
17BB105	Financial Accounting	4	-	-	4	4
17BB107	Micro Economics	4	-	-	4	4
17BB109	IT Tools for Business	4	-	-	4	4
17BB111	Principles and Practice of Management	4	-	-	4	4
Labs :
17BB113	English Proficiency course -I	-	-	4	4	2
Total		24	-	4	28	26

                  

I Year (R17 Regulation)		II Semester
Code	Subject	L	T	P	To	C
17BB102	Business Communication-II	4	-	-	4	4
17BB104	Cost Accounting	4	-	-	4	4
17BB106	Business Psychology	4	-	-	4	4
17BB108	Macro Economics	4	-	-	4	4
17BB110	Business Statistics	4	-	-	4	4
17BB112	Geography and Environmental Studies	4	-	-	4	4
Labs :
17BB114	English Proficiency course -II	-	-	4	4	2
Total		24	-	4	28	26

                  

II Year (R17 Regulation)		III Semester
Code	Subject	L	T	P	To	C
17BB201	Business Environment	4	-	-	4	4
17BB203	Management Accounting	4	-	-	4	4
17BB205	Indian Banking & Insurance	4	-	-	4	4
17BB207	Business Laws	4	-	-	4	4
17BB209	Business Research Methods	4	-	-	4	4
17BB211	Business Ethics & Corporate Governance	4	-	-	4	4
Labs :
17BB213	Soft Skills Lab	-	-	4	4	2
Total		24	-	4	28	26

                  

II Year (R17 Regulation)		IV Semester
Code	Subject	L	T	P	To	C
17BB202	Marketing Management	4	-	-	4	4
17BB204	Business Finance	4	-	-	4	4
17BB206	Human Resource Management	4	-	-	4	4
17BB208	Operations Management	4	-	-	4	4
17BB210	Direct Taxation	4	-	-	4	4
17BB212	Company Law	4	-	-	4	4
Labs :
17BB214	Professional Communication Lab	-	-	4	4	2
Total		24	-	4	28	26

                  

III Year (R17 Regulation)		V Semester
Code	Subject	L	T	P	To	C
17BB301	Strategic Management	4	-	-	4	4
17BB303	Goods & Service Tax(GST)	4	-	-	4	4
17BB305	Entrepreneurship Development	4	-	-	4	4
17BB307	Organizational Behaviour	4	-	-	4	4
	Specialization-I	4	-	-	4	4
	Specialization-II	4	-	-	4	4
Labs :
17BB337	SIP Review	-	-	4	4	2
17BB339	Analytical Skills for Managers-I	-	-	4	4	2
Total		24	-	8	32	28
V Semester Electives
Marketing :
17BB309	Marketing Research
17BB311	Retailing Management
17BB315	Sales & Distribution Management
17BB313	Consumer Behavior
Finance :
17BB317	Security Analysis and Portfolio Management
17BB319	International Financial Management
17BB321	Banking and Financial Services
17BB323	Financial Markets and Institutions
17BB325	Project Finance
HR :
17BB327	Industrial Relations and Labour Laws
17BB329	Talent Planning and Acquisition
17BB331	Learning and Development
17BB333	Talent Management & Succession Planning
17BB335	Industrial and Organizational Psychology

                  

III Year (R17 Regulation)		VI Semester
Code	Subject	L	T	P	To	C
17BB302	Enterprise Resource planning	4	-	-	4	4
17BB304	Project Management	4	-	-	4	4
17BB306	Operations Research	4	-	-	4	4
17BB308	Digital Marketing	4	-	-	4	4
	Specialization-III	4	-	-	4	4
	Specialization-IV	4	-	-	4	4
Labs :
17BB338	Management Thesis	-	-	4	4	2
17BB340	Analytical skills for Managers-II	-	-	4	4	2
Total		24	-	8	32	28
VI Semester Electives
Marketing :
17BB310	Innovation and Product Development
17BB312	Advertising & Brand Management
17BB314	Services Marketing
17BB316	Tourism Marketing
Finance :
17BB318	Financial Derivatives
17BB320	Mergers & Acquisitions
17BB324	Foreign Exchange & Risk Management
17BB322	Strategic Financial Management
17BB326	Commodities Market
HR :
17BB328	Performance and Compensation Management
17BB330	Strategic and International HRM
17BB332	HR Analytics and Metrics
17BB334	Organization Development and Change
17BB336	Leadership & People Management

                  

L=Lecture;    T=Tutorial;    P=Practicals;    To=Total; C=Credits;