Dept. of Management Studies

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Funded Projects completed   

Academic Year Principal Investigator Sponsored Organization Research Area
2014-17 Dr. K. Kalpana DST-SEED(WTP) Women Technology Park at Vadlamudi
2015-16 Dr. B.M.RAO Sandya Aqua Firm, UYYURU, Fresh Juice Pulpe Processing  Unit, Vadlamudi
2015-16 Dr.  P. S. Reddy Affotronics Systems Ltd., Vijayawada Bio-Metric  Bio-Metric System for Students
2015-16 Dr. K.S.N Rao Heritage, Hyderabad Bio-Degradabnle /Edible Spoons and Glasses
2015-16 Dr. K. Kalpana Heritage, Hyderabad Fresh Juice Pulp Processing unit at Vadlamudi
2015-16 Mrs. P. Lakshmi Narayanamma ITC, Guntur Bio-Metric System for Students
2016-17 Mr. M.S.K. Reddy Guntur Dist., Milk Producers Co-operative Union Ltd., Vadlamudi. Financial Performance Evaluation
2016-17 Mr. Nagabhusan Sri Jayalakshmi Spinnig Mills Ltd., Chebrol Profitability Analysis
2016-18 Mr. D. Vijayakrishna Roshini Voluntary Organisatio, Sindhi Colony, Secunderabad. Psychological Counselling Helpline & Youtube Channel
2016-19 Dr. K.Kalpana Parameswara Agencies, A.P Cotton Office Lakshmi Puram, Guntur Recycling of Notebooks
2016-20 Dr.  P. S. Reddy Effotronics Systems PVT., Ltd., 40-15-9, Brindavan Colony, Vijayawada.  Power Saving Sensors for Demestic Use
2017-18 Dr.B.M.RAO Srivenkateswara  Dairy Agencies, Vijayawada Building of Distribution channels for The Danone Indian Products in Guntur and Vijayawada Region of AP
2017-18 Dr.  P.S. Reddy Omkar Plastics Pvt. Ltd. Proposing a Door to Door Marketing channel for Plastic Household items sale in Guntur District
2017-18 Dr. K.S.N .Rao Swasticks Masalas and food Products Private Limited Devising a sales strategy for retail sale of Pickles in Vijayawada region
2017-18 Dr. K.Kalpana Vardhan group Building a marketing plan for increasing customer walk-ins in the retail store
2017-18 Mrs.  P Lakshmi Narayanamma Shelterwala, Guntur Creating and Implementation of social media marketing strategies
2017-18 Dr. Phani Kumar K Advanced Systems & Technologies, Hyberabad Developing Training Programme for AST
2017-18 Mr.  S. Hanumantha Rao Advanced Systems & Technologies, Hyberabad Power Saving Sensor
2018-19 Dr.B.M.RAO TIRUMALA MILK PRODUCT PVT.LTD Biodegradable Milk packing ,processing unit at Vadlamudi
2018-19 Dr. M.Sivakoti Reddy HAAILAND RESORT AND THEM PARK PVT.LTD EADBLE SPOON  MANUFACTURING UNIT AT VADLAMUDI, GUNTUR (Dt), A.P
2018-19 Dr.K.Phani Kumar BHARATHI SOAPS PVT.LTD ECO-FRIENDLY “LABEL –STICKERING” MANUFACTURING UNIT AT VADLAMUDI, GUNTUR (Dt),  A.P.
2018-19 Dr.B.Srinivas Rao TULASI SEEDS PVT. LTD MANUFACTURING OF ORGANIC PESTICIDES UNIT AT VADLAMUDI, GUNTUR (Dt), A.P
2018-19  Dr. K. Siva Nageswara Rao DHANALAXMI COTTON AND RICE MILL PVT.LTD RECYCLABLE BAGS MANUFACTURING UNIT AT VADLAMUDI
2018-19 Dr. K.Kalpana IDUPULAPADU COTTON MILLS PVT.LTD  Establishment of Low Cost Sanitary Napkins Manufacturing Unit at vadlamudi,Guntur

Consultancy Projects   

Year Title of Consultancy Project Name of faculty (Chief Consultant) Client Organization Amount Received (INR) Date of Sanction of Project
2018-19 Training and Capacity building towards Implementation of Green Supply Chain Dr.B.MadhusudhanaRao Ultratech Cement Rs 1,60,000 17/03/2018
2018-19 A Study on Consumer Buying Behavior on Electronic Goods Dr.S. HanumanthaRao Integrated Electronics 1, 52,000 12/05/2018
2018-19 An Examination on Customer Satisfaction Towards Daiken Air-Conditioner User in Guntur City Dr.S. HanumanthaRao Daiken Air Conditioners India Ltd  1,40,000 10/06/2018
2018-19 A Study of Customer Perception of youth towards Branded Fashion Apparels in Guntur City Dr.S. HanumanthaRao Tirumala Dresses 1,30,000 25/07/2018
2018-19 Potential of Print media advertisements with reference to Aamoda Publications Pvt Ltd. Dr.M.Sivakoti Reddy Aamoda Publications Pvt.Ltd. Rs 1,60,000 16/10/2018
2018-19 Consumer Perceptions towards TV ads with reference to Aamoda Broadcasting Pvt Ltd. Dr.B.SrinivasaRao Aamoda Broadcasting Pvt Ltd. Rs 1,58,000 18/12/2018
2018-19 Orientation on GST Dr.K.SivaNageswaraRao NSL Textiles Rs 1,30,000 21/01/2019
2018-19 Market Research on Customer opinion about the Services of Event Management with reference to JIJO events. Dr.P.Srinivasa Reddy JIJO Events Rs 1,20,000 30/01/2019
2018-19 Marketing Strategies to enhance the sales of Bookionics Mr.D.SudhirBabu Bookionics Rs 1,25,000 20/02/2019
2017-18 Potential of Rental Apps with reference to Shelterwala app Dr.B.MadhusudhanaRao Sehleterwala Rs 89,750 03/03/2018
2017-18 Reasons for high employee turnover with reference to HG Solutions Dr.M.Pardhasaradhi HG Solutions Rs 96,500 15/02/2018
2017-18 Impact of competitors strategies on Heritage Foods Dr.B.SrinivasaRao Heritage Foods - Hyderabad Rs 95,000 15/03/2018
2017-18 Customer Buying behaviour about Big Bazaar products Dr.P.Srinivasa Reddy Big Bazaar – Hyderabad Rs 96,250 03/02/2018
2017-18 Customer Satisfaction towards ITC products Dr.S.HanumanthaRao ITC Limited, Guntur Rs 98,000 16/07/2017
2017-18 Customer Relationship Management at Bigbazaar, Guntur Dr.K.Phani Kumar Big Bazaar - Guntur Rs 98,000 03/01/2018
2016-17 Assessment of e-firm management in Andhra Pradesh Dr.P.Srinivasa Reddy Pixmindz Labs Pvt Ltd, Hyderabad Rs 5,00,000 01/07/2016
2016-17 A Study of Customer Delight with special reference to HDFC bank, Guntur Dr.S.HanumanthaRao HDFC Bank Rs 1,12,500 05/07/2016
2016-17 Study on e-firm management practices in Agri Business centres in Andhra Pradesh Dr.Y.VRao BIRD Hyderabad Rs 2,00,000 24/12/2015
2016-17 Effective Logistical Integration issue at Shelterwala Dr.B.MadhusudhanaRao Sehlterwala - Hyderabad Rs 89,000 14/11/2016
2016-17 Five Day Training Programme on Latest Marketing techniques Dr.P.Srinivasa Reddy Greentech Industries, Dwarakapuram Rs 80,000 16/09/2016

Research groups in the Department   

S.No Area Members
1 Finance Dr. K Phani Kumar, Dr. K Siva Nageswara Rao, Dr. Ch Hymavathi, Mr. Ramu, Mr. Sudheer, Mrs Ramya
2 Marketing Dr. B Madhusudan Rao, Mr. Vijay Krishna, Dr. Siva Koti Reddy, Dr. Saritha, Dr. B Srinivasa Rao, Mr. Nagabhushan, Mr. A Sai Manideep, Mr. Nagendra, Mr. A Uday Kiran Sarma
3 Human Resources Dr. K Kalpana, Dr. P Lakshmi Narayannama, Mr. K Sripathi, Mr. JNG Srinivas, Mr. MSK Varma.
4 Operations Dr. B Madhasudhan Rao, Dr. S Hanumantha Rao, Mr. Sudhir Babu

Research Publications (Till 26 August 2019)   

Year Journals Publications Conferences
Scopus Indexed UGC-Indexed Int. Conf. National Conf.

2019*

76

59

2

16

2018

45

16

11

-

2017

11

20

7

8

2016

13

2

11

8

2015

10

3

4

4

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